TRUCKS. TRAILERS. BOLD GRAFFITI. HOT COLORS.
Hirschbach, a privately-owned trucking company, has established itself as a prominent player in the transportation industry, particularly in temperature-controlled transportation services. Founded in 1935, Hirschbach's journey from a small-scale operation to a significant force in the industry is marked by strategic growth and a focus on innovation.
The company's CEO, Brad Pinchuk, played a pivotal role in its evolution. His entrepreneurial spirit led him to join Schanno Transportation, which eventually merged with three other companies owned by the Grojean family to form Hirschbach. Under Pinchuk's leadership, the company has seen substantial growth, expanding from 450 to over 2,200 drivers and establishing its presence in more than 20 locations. This expansion has been complemented by the development of proprietary software systems enhancing the visibility of carrier inventories and trailers, thus providing peace of mind to customers.
Hirschbach's expertise lies in refrigerated, dedicated, and specialized transportation services, with a strong focus on moving food products and pharmaceuticals. The company has been recognized repeatedly for its environmental efforts, including receiving the Smartway Elite Award from the U.S. Environmental Protection Agency for five consecutive years. This accolade is a testament to Hirschbach's commitment to being environmentally progressive, highlighted by their adoption of electric trucks.
In 2022, Hirschbach took a significant step by acquiring John Christner Trucking (JCT), a move that created one of the largest temperature-controlled fleets in the United States. This acquisition brought the combined fleet to over 3,000 trucks and 5,000 trailers, with total revenue exceeding $1 billion. The merger is particularly noteworthy as it combines Hirschbach's robust presence in the eastern part of the United States with JCT's strong footprint on the West Coast and across the South.
At the heart of Hirschbach's success is its company culture, which emphasizes strong relationships with customers, drivers, employees, vendors, and partner carriers. CEO Pinchuk is known for his hands-on approach, exemplified by his weekly podcast "In the Box with Brad," where he directly engages with the company's drivers. This initiative is part of a broader strategy to maintain open communication and create a vibrant, fun workplace.
Hirschbach's unique approach extends to its branding as well. The company's use of bold graffiti art on its trailers, initiated after a live graffiti demonstration, showcases its desire to stand out and be different in a positive way. This artistic element is now an integral part of Hirschbach's branding and office inspiration.
Overall, Hirschbach's journey from a small, long-haul carrier to a leading force in the refrigerated transportation sector is a story of strategic growth, environmental consciousness, and strong company culture. The company's focus on innovation, customer service, and employee engagement positions it as a distinct and influential player in the trucking industry
